The Joy Effect

2014 CCA Hero

For children diagnosed with serious illness, every moment is precious. Regina Ellis’ goal is to transform as many of those moments as possible – with joy. Regina Ellis is the Founder and Chief Joy Officer of the Children’s Cancer Association (CCA), the only organization of its kind in the nation. Established in 1995 after her daughter Alexandra died of cancer, CCA delivers JoyRx to seriously ill children, teens, and their families when they need more than medicine. What started around Regina’s kitchen table has now grown to be one of the largest children’s health organizations in the Pacific Northwest, with award-winning programs that reach children in all 50 states.

Regina believes sharing joy fuels businesses, develops teams, launches innovation, and fosters creativity. She speaks nationally on the power of the Joy Effect and has inspired thousands with her compelling story.